The strengths of the concept to open a franchise:
A strong positioning
Operational excellence
A speed/price/service equation
Flagship products
The transparency of ingredients, and the use of products from sustainable agriculture
Taste, freshness, and naturalness
Listening to consumers
A "lounge" atmosphere, contemporary, rewarding
A "lounge" atmosphere, contemporary, rewarding
DESIRED LOCATION (ROOM, OFFICE,...)
Location 1a, hyper downtown, mixed neighborhood (offices, residents, leisure/tourism).